Match the ad and the page
Use the same service, offer and audience in your ad and page headline. Give visitors one primary action: request a quote or review a package.
Plan your traffic. Turn interest into enquiries.
Set your monthly customer goal, estimate the visits you need, and prepare a focused page and follow-up plan before spending on ads.
Scenario calculator
Work backwards from your customer target
1100
0.5%10%
5%50%
- Visitors / month
- 2,000
- Enquiries / month
- 60
- New customers
- 12
- Visitors / day
- 67
60 enquiries / 3% = 2,000 monthly visitors.
12 customers / 20% = 60 enquiries.
Targets round up. Daily target assumes a 30-day month.Traffic source
Connect helpful service pages to an easy enquiry step. Measure organic visits and qualified enquiries.
Planning assumptions, not forecasts. Changing the traffic source changes the guidance, not the conversion rates. Use measured rates when you have them.
Build the path from ad click to customer
Answer buying questions
Show the scope, deliverables, price where fixed, and examples of the work. Make your contact form and WhatsApp link easy to find on mobile.
Measure and follow up
Track form submissions, qualified enquiries and completed orders separately. Use those measured rates to update this planner and assign a response owner.
Choose your next step
Start with the $50 website package or discuss a custom service page and lead workflow.
What the numbers mean
Customer target / close rate gives the enquiry target. Enquiry target / enquiry rate gives the visitor target. Both targets round up.
For example, 12 customers at a 20% close rate need 60 enquiries. At a 3% enquiry rate, that means 2,000 monthly visitors. Search, social and ads can perform differently; replace the assumptions with your own measured data.
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